ATF

All-Time Favourites was founded in 2006 in Amsterdam, at that time as an agency and distributor of a few shoe and bag brands. Many stylists came in the showroom dragging around their shopper bags. All-Time Favourites came with the idea to make a new version of the shopper bag. What started as a joke became a whole new collection. The mission of ATF is to produce fashion items which are so nice that they become your all-time favourite. They combine functionality and beauty in a way trends don't matter anymore.