Tough, wild and a bit rough, as Vlielanders we are proud of our own piece of unspoiled nature. That our nature is nothing in comparison with the magnificent wilderness of Iceland is something we are not ashamed of. Cold is really cold there, fierce is really fierce and tough really tough. Since 1926 66°NORTH focuses on the innovation of protective clothing under the most bizarre weather conditions. The Icelandic brand initially focused on the fishermen and laborers, but in 86 years it has become the fashion label of Iceland. On the one hand the national guards, police and extreme
outdoor athletes benefit of the superior quality, at the other hand 66 ° NORTH is known worldwide for his tough, exclusive designs and natural materials. The wild Icelandic environment is a constant inspiration and simultaneously serves as the ultimate method to test the quality of new products. 66°NORTH is focused in its original, authentic designs for a broad audience. Gentlemen, ladies, children and even toddlers can guard themselves with waterproof, breathable, durable, but stylish clothing against extreme Iceland. A fresh north-westerly storm on our beach of Vlieland is a breeze compared with that.