Blaumax was founded 1978. For more than ten years Blaumax develops gradually as a store with collections of contemporary designers and existing brands. In 1988, the focus is moved to the jeans: under the name Blaumax the brand launches his own collection of jeans. Domestic production is a success and in the mid 90s, the Viennese label expanded its own collection with tops, jackets and outdoor accessories for men and women. The combination of modern design, sophisticated style
and long lasting quality appears to be a great success and Blaumax gradually conquers the fashion world. The label focuses exclusively on the development of a private collection and since 2007 this collection is international available at the most stylish lifestyle stores. Blaumax is inspired by a combination of innovative fashion and a purist style. Durability of materials is a key factor: at Eb & Vloed we have compiled the collection based on warmth, comfort and soft colors.