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Amator

The brand Amatør was founded in 2011 by Eline Starink. She was working in the business environment and had numerous talks with female colleagues about giving a personal touch to dressed-up outfits. This inspired her to set up a label that caters to this need, a label that celebrates individuality and brings contrast to a world that is dominated by primarily black ensembles. The name Amatør is dedicated to Eline her little brother Christian, who was born with Down Syndrome. To the outside world he has his limitations, but in his own world he has his own adventures to experience, things to love, games to play and lessons to learn. Actually he is not different, we all have our imperfections and we can see the beauty in them. The beauty of an Amatør.