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UGG Australia

In 2011, UGG Australia was voted ‘Brand of the Year’ by Footwear News for the second time. It confirms the popularity of the Australian brand, which became a worldwide celebrity almost fifteen years ago with that typical boot of sheepskin: still one of the most discussed items in the fashion industry. The origin of the Ugg Boots, originally a generic term for boots made of sheep leather lined with sheepskin, is located in the 20’s in Australia. Shepherds found the both heating and ventilating comfort of sheepskin. Yet it took more than fifty years before the official label was founded, thanks to the young surfer Brian Smith. Over the years, the popularity of the shoes grew steadily, until the final breakthrough on the catwalk follows in 1998: UGG Australia was mentioned as one of the world’s luxury shoe brands for the first time. The combination of durable, breathable sheepskin on the inside and suede or leather on the outside is unique and millions of fans worldwide fell in love with the boots. The brand dropped a high standard for a whole new style of shoes and in the same year as the breakthrough UGG Australia appears in our store for the first time.