Don’t panic, it’s organic! The brand Dedicated was founded by a bunch of Swedish friends in 2012. The friends noticed that no other streetwear-brand seemed to care much about the environment or ethical production. This was te reason the friends thought it was time for something new. The idea was to combine their passion for graphic design, photography, music and popular culture and collaborate with other creatives around the world. They wanted to build a sustainable lifestyle brand. Right from the start Dedicated made sure to use certified organic cotton and aimed for long-term partnerships with factories and suppliers who had a genuine vision to change te fashion industry for the better. This idea worked out pretty well. Dedicated has progressed from a small range of t-shirts to full collections in just a couple of years. At Eb&Vloed we agree with the ideas of Dedicated. The original prints of the Dedicated collection make us happy every single day!