For the origin of Vilebrequin, we leave our Vlieland shores for the chic Saint-Tropez coast of the 70’s. At the French Riviera, the lovely feeling of a new youth culture is in the air and the elegant seaside resort enjoys the music, champagne and night clubs. Life without worries is the motto. In the meantime, at cafe Senequier, a young designer develops swimwear in new trendy colors, excelling in their brutality and originality. The shorts have long legs and are based on the rugged surf clothing: they are opposed to the traditional, old-fashioned bathing slip. At the beaches, the new trend is embraced lovingly and the success of Vilebrequin is a fact. Over the years Vilebrequin grows into a swimwear icon and the brand
becomes a worldwide success. From New York to Paris and from the Caribbean to our cute island Vlieland, the shorts are a symbol of elegance, freedom, originality and trendy colors. Vilebrequin gives unprecedented attention to details and exclusive prints: each print contains at least eight colors and the range collects even more than fifty colors. The creativity is reflected in the ‘like father, like son’ concept, which means sons can wear the same tough swim shorts as their father. The fashion label stole our hearts, especially with Magic Swim Short: cute turtles are only visible if the swimsuit is wet. The collection is stylish and colorful: with Vilebrequin we get our own little piece of Riviera in the store. Saint-Tropez at the Wadden sea!