Tretorn has what all brands want: a history, a legacy and a story. Tretorns first products were driven by functional needs: high-quality rubber galoshes primarily used by villagers, fishermen and the military. Then Tretorn designed the iconic preppy tennis shoe. Because sportswear became the height of fashion in the 1970s, the shoes were very popular on the pages of fashion magazines as well as on and off the tennis court. This is also where Tretorn stands for: function and style, timeless and contemporary, nature and city, and sports with intellectual curiosity.